However, Flipboard isn’t without its limitations. Īccording to Parse.ly, which tracks referral traffic for hundreds of publishers, Flipboard accounts for 1.8 percent of publishers’ overall traffic, just behind Twitter at 2 percent, but trailing Facebook, which drives 28 percent of referral traffic. generates between 10 and 11 percent of its traffic from the platform. On a strong day, for example, London’s City A.M. How publishers can benefit from Flipboard’s growthįlipboard’s impact varies by publisher, with some saying they can gain as much as 10 percent of referral traffic from the platform. “It’s become a bigger portion of the referral traffic pie in the last year since the Facebook algorithm has shaken up the referral landscape.” “It’s been consistent growth,” said Sari Zeidler, director of growth at Quartz told Digiday. Quartz has roughly 29 different magazines on Flipboard and pitches twice a week to be featured in the platform’s newsletter that goes out to Flipboard users. Research released by Flipboard and Kantar Millward Brown showed Flipboard users are 2.6 times more likely to recall ads on its platform and 1.7 times more likely to purchase products compared to social networks like Facebook, Twitter, and Instagramīusiness publisher Quartz said it had seen a 70 percent increase in the number of Flipboard referral page views between 20. In late 2017, Flipboard took all these magazines and topics from its closed apps to the open web: whether curated by humans or algorithms, its collections of articles can now be found within search engines and have become much more shareable on social networks.Īcting as a host for publishers, the platform is keen to prove that its magazine-like environment has a positive impact on ad impact and viewability.
Over 15million personalized digital magazines have been created on the platform.
The mobile-based app allows users to curate their own digital magazines on any themes they like, which other users are able to follow. Originally launched on the Apple iPad in 2010, the company gained more than $200million from investors and quickly gained attention from users due to its unique process of aggregation. What is Flipboard and what makes it so unique? Its growth has continued rapidly as this year it picked up more UK publishers, among them Hearst’s Cosmopolitan, Harper’s Bazaar and Digital Spy. Flipboard now has a dozen staffers across Europe, with local language content in the UK, France and, as of May, Germany. Ever since the digital trend list of 2015 by the Search Engine Journal forecasted a continuing shift to mobile for digital media consumption, many mobile-first apps have rocketed to commercial success and Flipboard is no exception.Īccording to the mobile reading app, Europeans now account for 27 percent of its 100 million monthly readers.
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